Psy Explains: ‘Gangnam Style’ Can Be Found at the Gap
OMGG.com has learned that the hit song Gangnam Style was originally written as a company jingle for one of the world’s largest apparel retailers.
“In Korean, Gangnam means ‘generic’,” explained Psy, the artist behind the catchy tune. “And nothing says Gangnam like Gap’s moderately-priced clothing.”
The song’s music video, featuring flamboyant Asians frolicking around in tacky menswear, recently became the most-downloaded YouTube video of all time.
“It’s been our most effective ad campaign since that irritating Khaki Swing commercial,” said Gap’s VP of Marketing, William DeClonce. “Since Gangnam went viral, our sales increased 400% among pudgy South Korean men.”
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